By MIAWLING
LAM
Borough President Ruben Diaz Jr. enjoys a sample of what diners can expect during a launch event for Savor The Bronx |
Foodies,
dining enthusiasts and bargain hunters, take note: Bronx Restaurant Week is
still on. Borough
officials kicked off the second annual event during a subdued launch preview at
Oregano Bar & Bistro in Riverdale last Thursday.
Dubbed
Savor The Bronx, the promotion aims to showcase the borough’s diverse
gastronomical delights and elevate its culinary cred.
Under the
promotion, rescheduled due to superstorm Sandy, around 35 Bronx restaurants are
offering diners a three-course lunch for $16.41 and a bargain dinner for $20.12
through Friday, November 16.
A few
establishments are even throwing in a free dessert or taking 15 percent off the
entire tab.
The $16.41
price for lunch bears a special significance—1641 marks the year that Jonas
Bronck purchased a 500-acre farm and settled in the borough.
Bronx
Tourism Council executive director Olga Luz Tirado said this year’s event has
taken on added importance, given the widespread devastation caused by the
historic storm.
Tirado admitted
that organizers flirted with the idea of canceling the promotion altogether but
decided against it, saying it was more crucial than ever before to promote
local businesses.
“We have to
make sure that the people know that The Bronx is open for business,” she said.
“What’s
best for Bronx businesses is to move forward and get back to business as
quickly as possible, and what’s best for the community is to get The Bronx back
up and going. We just have to keep moving forward.”
Among this
year’s participants is the critically acclaimed Cuban establishment Havana
Café, the popular Italian joint Antonio’s Trattoria and the casual restaurant
Muscle Maker Bar & Grill. Bruckner
Bar & Grill in the South Bronx was also due to participate but was forced
to withdraw just days
before the launch after Sandy flooded its entire basement.
Bronx
Borough President Ruben Diaz Jr. made no apologies for moving ahead with Savor The Bronx,
claiming it would help boost the city’s spirits.
“In the
aftermath of Sandy, we have to be mindful that this is good for morale,” he
said.
“We have a
lot of Bronx families who need to know that they can come out and eat something
at an affordable price at 35 different restaurants and spend time with their
family and help out a restaurant. These
restaurants haven’t had any traffic in almost a week.”
Oregano Bar
& Bistro, a Franco-Iberian restaurant in Riverdale that opened to much
fanfare earlier this year, seized on the opportunity to participate and will
offer prix-fixe options for both lunch and dinner.
At the
launch event, chef Claude Alain Solliard gave a hint of what diners could
expect and served Iberico pork and bacon-wrapped beef short ribs drizzled with
black peppercorn sauce.
Restaurateur
Erick A. Caceres said he hoped the event would expose Oregano to a larger
demographic.
Stephane
Kane, chef/owner of the quaint French restaurant Bistro SK, echoed the
sentiments.
The City
Island-based restaurant escaped Sandy’s wrath and is offering diners a
prix-fixe dinner menu.
Kane, who
served a smorgasbord of authentic French bites including tuna tartare,
escargots and crème brûlée at the preview launch, agreed the 12-day promotion
gave restaurants unprecedented exposure.
“Being on
City Island, we are very secluded to start with, and I’m doubly secluded
because I’m a French
restaurant around a lot of seafood restaurants and Italian restaurants,” he
said.
“So I
thought it would be—and it is—a good opportunity for me to open up to the rest
of The Bronx and
say, ‘Hey, we are here. Come and try.’”
This year’s
Savor The Bronx is produced by the Bronx Tourism Council in conjunction with
the Bronx
Overall Economic Development Corporation and is sponsored by financial services
juggernaut American
Express and the New York State Restaurant Association.
For more
information, please visit savorthebronx.com.
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